Ooyala Expands Into Australia, Appoints Former Adobe Exec As Managing Director

Premium streaming video service Ooyala , serving such influential media properties as Fremantle Media, Vice Magazine, Glam Media, Electronic Arts as well as yours truly, this day announces its plan to expand its operations to Australia. To helm this initiative, the company has appointed former Adobe executive John Treloar as Managing Director for the Australia and New Sjaelland region. Founded by former Googlers, Ooyala’s “killer app” is the simplicity of its “Backlot” video platform as well as its souped ..read more

UK Ads Watchdog Will Now Police Social Sites, With A Little Google Cash

Online marketing is now so mainstream and so prevalent that the UK’s Advertising Standards Authority (ASA) has finally – after about 15 years – decided to step in and start subjecting online advertising to the same regulations as ads that appear on TV, in newspapers or other media. The new rules will target ads that sell products. But the large news is they will also regulate ads on social media services.

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Company marketing messages to be regulated by ASA

Messages on company websites and social media services such as Twitter to be subject to same rules as TV and newspaper ads Marketing messages that appear on company websites and social media services such as Facebook and Twitter are to be subject to the same regulations as adverts that appear on television, newspapers or other media. The Advertising Standards Authority (ASA) said this day the online extension had the “protection of children and consumers at its heart”

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Apple, the Angelina Jolie of Tech, Steps Into the Spotlight Again Tomorrow [BoomTown]

For a secretive company, Apple sure has had a lot of events, launches and communications with the people in 2010. Such as tomorrow’s music-focused event in San Francisco, where oodles of announcements around the iPod and iTunes are expected. In a lot of ways, the company kind of reminds me of Angelina Jolie, the glamorous global celebrity who claims to vigorously guard her privacy, while at the same time carefully doling out an awful lot of information about her ..read more

Gmail launches ‘priority inbox’

Gmail’s latest feature is arguably the biggest innovation since the service launched in April 2004. ‘Priority inbox’ learns from your email usage patterns and begins to prioritise messages that it thinks you’ll be most likely to read. Your inbox is divided into three sections: important and unread, starred and everything else

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Reinvigorate.net Offers Powerful Real-Time Analytics, HeatMaps, And A Touch Of Creepy

If you’re running a website — be it a world-famous news portal or a individualized blog — there’s a good chance you spend a lot of time poring over your stats. There are of course plenty of services acquirable to help with this, including the hugely favourite Google Analytics. But the older systems tend to have lengthy holdup times before they’ll generate a report, whereas services like Chartbeat show things as they happen

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Live TV Is For Old People: Time Shifting And Online Make Up Nearly Half Of All Viewing

Between online video, DVRs, and on-demand telegram the amount of time people spend watching live TV (you know, with all of those commercials that advertisers spend $70 billion a year on) is shrinking fast. Only 52 percent of American’s viewing time is spent on live TV compared to online and time-shifting alternatives, according to a new survey of 1,000 American consumers by market research firm Morpace . And that percentage decreases the younger the audience, with the key 18-to-34-year-old ..read more

From WISH 2010 In Tokyo: 15 Japanese Startups Demo Their Services

On Saturday, I attended WISH 2010 in Tokyo (where I live) to see a total of 15 Asian startups presenting their services onstage to a panel of judges and an audience of 550 people.

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“Photo Memories” Coming to Facebook Places?

While checking into a Facebook Places location recently, one Mashable reader noticed a new tab: Photo Memories. We’ve been unable to duplicate the same journalism ourselves, which means Facebook might be testing this feature with a small number of users first before committing to a larger roll-out. But this offering is consistent with how Facebook has presented its newest feature.

Read more: “Photo Memories” Coming to Facebook Places?

Index Ventures Buys Into Etsy, Triples Valuation To Nearly $300 Million

Crafty commerce site Etsy just raised another $20 million in its fifth venture round (that would be the Series E). Index Ventures is the new investor leading the round, with partner Danny Rimer getting an observer’s seat on the board. (The board is prefabricated up of founder Rob Kalin , Caterina Fake , Accel partner Jim Breyer and Union Square Ventures partner Fred Wilson )

Read more: Index Ventures Buys Into Etsy, Triples Valuation To Nearly $300 Million

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